Kevin Starr from the Mulago Foundation doesn’t find the average mission statement of development organizations very useful, as most of them look like this:

“… blah blah blah blah grassroots blah blah
blah empower blah blah blah blah blah blah
blah blah blah blah blah sustainable blah
blah capacity-building blah blah blah blah
blah blah innovative blah blah blah blah blah
blah blah blah blah blah blah strategies blah
blah participatory blah blah blah…”

Instead, he wants something in this format:

verb + target + outcome < 8 words

Starr gave a talk at PopTech where emphasized the need to distinguish between the organizations that say they’re doing a good job with those that are actually having an impact. A clear, concise and measurable mission statement helps. Watch the full video here: